All posts tagged: natural food

ABOUT MASTER IN THE KITCHEN

Easy to prepare, everyday dishes are magnificent works of art prepared by ordinary, home cooks each and everyday all over the world. We may not all be able to paint like the old masters, compose music like Mozart, write like Shakespeare or sculpt like Michelangelo … but happily for us we can all master the art of home cooking. Master in the Kitchen is not about striving to become a master chef. That would be far too demanding and exhausting. The master cook differs from the master chef in that the home cook need not fret about presentation, exact measurements or Michelin star reviews. The home cook is not looking to make a living out of their everyday cooking – they are looking to prepare tasty, nutritious meals. Mastering our kitchen skills is about feeling confident enough to eyeball the ingredients and decide what will work well in what combination. Every great master has been faked at some point. Home cooking is no exception. Food fakes are two-a-penny today. Fraudsters, have become adept at peddling food that looks like the …

NATURAL FOODS

We all instinctively gravitate towards the concept of purchasing and consuming only natural food  Consuming natural food is our comfort blanket in times of uncertainty, our surety in times of doubt, our fool-proof option when everything else around us is in free-fall – and let’s face it there is plenty of uncertainty surrounding something as natural as wishing to eat a natural diet. Contrast the words “natural food” to “synthetic food”, “artificial food” or even “man-made food”. The later are an unhappy marriage of words grating on the familiar like static on the airwaves. The word food sits uncomfortably and awkwardly alongside synthetic, artificial or invented. Proprietors of invented, artificial, synthetic and man-made foods understand this only too well, which is why they brand, market and pitch their artificial, synthetic products as … natural. “100% artificial cream” or “All synthetic sweetener” or “total GMO corn” is unlikely to find many takers. Nor, indeed, would “nitrate maize”, “test-tube tomatoes” or “fossil-fuel fennel”. Which is why we find so many convenience foods now branded as “natural” and “organic” when, …