All posts tagged: definition of natural foods

NATURAL FOODS

We all instinctively gravitate towards the concept of purchasing and consuming only natural food  Consuming natural food is our comfort blanket in times of uncertainty, our surety in times of doubt, our fool-proof option when everything else around us is in free-fall – and let’s face it there is plenty of uncertainty surrounding something as natural as wishing to eat a natural diet. Contrast the words “natural food” to “synthetic food”, “artificial food” or even “man-made food”. The later are an unhappy marriage of words grating on the familiar like static on the airwaves. The word food sits uncomfortably and awkwardly alongside synthetic, artificial or invented. Proprietors of invented, artificial, synthetic and man-made foods understand this only too well, which is why they brand, market and pitch their artificial, synthetic products as … natural. “100% artificial cream” or “All synthetic sweetener” or “total GMO corn” is unlikely to find many takers. Nor, indeed, would “nitrate maize”, “test-tube tomatoes” or “fossil-fuel fennel”. Which is why we find so many convenience foods now branded as “natural” and “organic” when, …